Client

Illawarra Coal including Dendrobium Mine - BHP Billiton

Project

Provide ongoing internal and external communications, advertising and community relations material.

Overview

Inform, educate and support the local community, including Illawarra Coal employees and stakeholders, whilst meeting all compliance and reporting requirements.

Delivery

Since 2002, Mitara has provided the following to Illawarra Coal:

• Annual schedules, project management and budgets for all material, with a focus on quick turnaround
• Ongoing internal and external communication material including electronic and printed newsletters and advertisements
• Annual reporting requirements (i.e. Sustainability Report)
• Detailed style guide addressing all areas of branding
• Supply of internal marketing and communications tools including electronic templates, intranet site, safety posters etc.
• Once-off project solutions including EA summaries, lease renewal campaigns, incident responses, mine tour on-site signage, merchandise, educational and presentation material (printed posters, PowerPoint templates, Flash presentations, banners, displays etc).

Outcome

The ongoing communication efforts are being well received by the local community, staff and stakeholders. The approach taken provides the community a sense of ownership of the project. The slogan “Pride, Passion, Performance” reinstated these brand values. Mitara ensures all material is targeted, consistent and professional, while adhering to corporate requirements. Easy-to-use templates developed by Mitara for the client’s internal use ensures inhouse material maintains this standard.